Branue
Branue is a B2B consultancy positioning itself above the go-to-market stack — the "intelligence to influence" layer for brands in fintech, luxury and private equity. They had a defined brand strategy and needed it built into a full, multi-page website that made a fairly abstract idea feel credible and premium to clients and investors alike.
Selling intelligence is hard to visualise — there's no product shot, no obvious hero image. The site had to carry a conceptual proposition across seven pages without going cold or generic, hold a restrained brand system (a single typeface, a tight palette, one signal colour used sparingly), and do it fast enough to meet a tight launch deadline.
I art-directed and built the full site from the brand strategy: a seven-page architecture, a restrained Geologica type system, and a violet palette with a single mint accent held back for one signal moment per screen. I adapted the brand's ARC framework into the site's anchor visual and built each page to route three audiences — clients, investors, partners — to the right action. To hit the launch, I designed and shipped in Claude Design, driving the layout, hierarchy and art direction decisions throughout.
Design system complete and delivered to developer for build. Live launch: Q3 2026.